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Data Room
CI & Characters
The dynamic and exhilarating spirit of the Gangneung Danoje Festival is captured through bold brushstrokes, embodying a harmonious movement of joyful gestures.
Furthermore, the lively, fluid curves and vibrant palette refreshingly convey the festival’s brand identity, offering a warm and familiar appeal.
The characters of the Gwanno Gamengeuk-Korea's only traditional non-verbal mask play-have been reimagined into a modern illustration style.

A character from the Gwanno Mask Dance of Gangneung Danoje Festival.

A character from the Gwanno Mask Dance of Gangneung Danoje Festival.

A character from the Gwanno Mask Dance of Gangneung Danoje Festival.

A character from the Gwanno Mask Dance of Gangneung Danoje Festival.

A person who performs the Danogut (shamanic ritual) of Gangneung Danoje Festival.

A person who leads the ritual ceremonies of Gangneung Danoje Festival.

A person who performs the Danogut alongside the shaman at Gangneung Danoje Festival.

The figure enshrined as the Daegwallyeong Guksa Yeoseonghwangsin (Female Guardian Deity).

The main deity of Gangneung Danoje Festival, enshrined as the Daegwallyeong Guksa Seonghwangsin.

The mountain god of Daegwallyeong, enshrined at the Sansindang.

The sacred creature that brought Miss Jeong under the orders of the Guksa Seonghwangsin.

The symbolic bird of Haksan Village, deeply tied to the birth mythology of State Preceptor Beomil.